Best Website design advice from Robin Waite on launching your business website.
Hi I’m Robin Waite author of best-selling book online business startup and in this video I’m going to be giving you my top tips when you come around to launching your best website design so my first tip is not to rush the process of launching a website or leave it to the last minute it’s quite common for people to choose Friday as the day they want to launch their best website design and imagine if things don’t go quite to plan and then it’s kind of three o’clock on a Friday afternoon when you launch your website your web designer is kind of like celebrating going down the pub drinking pints of beer and then you realize on Friday evening at six o’clock that something’s not quite right with the site and now nobody’s available to fix those problems and you’ve got to kind of live with that feeling all over the weekend so Friday is typically a really bad day to launch your best website design Monday is a really good day because it means that you can you’ve got lots of time to fix any problems and I hope as well that well part part the problem of rushing your your website launch means that and perhaps you haven’t had the opportunity to test your site as thoroughly as you might have planned so first and foremost I suggest and you know don’t be disheartened if your site launch and is late or last-minute or feels rushed and and if there are bugs there and you know kind of those are to be expected but typically most of the 99% of the work will have been done so last-minute changes can happen really really quickly but equally if you spot something at the last minute you know on Friday morning and that fundamentally you need changing and don’t forget that that’s going to affect the launch time for your best website design and so it’s sometimes that you can and I’ve stripped out features of websites before we’ve launched because they’re not quite right or not quite as what the customer expected so it means that what we can do is we can launch on time we can switch those features off we can fix the problems that the customer might have found and then we can just add those updates in softly so that they just appear online as and when they’re ready it just means it and we hit the launch date but it doesn’t feel rushed and it means that we can solve any any problems that we might have found at a later date and without the added pressure of trying to get the site life my second tip is just to remind you that your website is an organic and products or project and you should never consider it to be finished so even when you launch it immediately it’s out of date the web moves so fast these days we used to work on a three-year kind of lifecycle for a website sort of when we started out in 2004 now you’re probably talking about your website being out of date within a year or a year and a half so you should be constantly looking to evolve and update your website on a regular basis and don’t forget that any features which your website doesn’t have now you should be able to enhance your website by adding those new features or making subtle design tweaks as time goes on and what this means is that when the site launches it doesn’t necessarily have to be perfect because the imperfections that you see as a business owner potentially your customers is totally you know they just miss it they just don’t see those imperfections and you may just be looking into granular detail at your website obviously if they are glaring like problems then yeah you want to get in there and fix those because those potentially might have an impact on sales but you know moving a changing a color from like a lighter shade of blue to a light blue or moving a logo like two pixels to the left so it aligns properly probably not many people are going to notice that except for you and your web designer and those are little niggly things that you can make a list of and then fix post-launch so my third tip when your website goes live is to test your website thoroughly in a previous video I talked about a site launch checklist and there’s a number of things which you can you can test for when your site goes live and essentially what we’re doing now is we’re just checking that from from when your websites on a staging server to now when it’s on the live server that everything is is in perfect working order and just to give you a few examples of this off the checklist so you want to make sure that all of the pages are working so when you click through the nav every single one of the pages is working and there are no 404 errors or and page page missing errors make sure there are no broken links or missing images on your website so there are no kind of none of those placeholder images with a little tiny image icon in it and make sure that image is definitely there check any features on the website so things like blogs check out any product listings or category listings slide shows your contact form make sure that all of those features are working as you would expect them to work make sure that when you submit a contact form the email is definitely getting through to you also check that Google Analytics is installed on your website test your website and the number of different browsers and devices so your website is going to look different on an iPhone and it’s going to look different than iPad it’s going to look different on a Mac on a on a PC on a laptop on different screen resolutions and screen sizes so as many devices as we’ve got you’ve got access to test on those and there’s also a few online resources where you can plug your domain name in and it gives you screenshots of what the website looks on all sorts of different devices as well make sure that your website is configured correctly for search engines so install Google search console onto your website I’m used to be called webmaster tools make sure that social media icons are linked up correctly make sure that for example your Twitter feed is updating on as you as you tweet make sure that you run your site through a w3c validation tool to make sure there are no errors on your site code because those will affect them how Google indexes your so that your your website through its search engine and also you could use a couple of tools like GT metrics or page load speed to test how quickly the page loads and across different different server locations so UK Europe u.s.
And things like that again if there’s if the page loads slowly and then it’s likely that you’re going to lose customers before they’ve even had a chance to find out who you are and what you do so my fourth tip is based around Google’s and how Google works essentially Google and Google’s PageRank is based on trust so the longer your website’s been live and in existence then the more Google trusts you so it’s really important if you’ve got a big project that you’re developing and it’s going to take four or six months to go live that potentially what you might want to do is get a holding page up immediately from day zero and so the google has at least something to index so that when your full site goes live you’ve already built up four or six months worth of trust with Google and what this does is it just gives you a bit of a head start when it comes to optimizing your your site and your content from a search engine perspective so just to summarise those key points and don’t rush your website launch or leave it till the last minute because that’s going to cause you and problems and panic and stress so just make sure that you give yourself realistic timescales to launch your website in and make sure that or just remember that your website is an organic product and so don’t ever consider it to be finished at the moment it launches it’s kind of already out of date and you’re going to be constantly adding features to it so if you don’t get features in for launch you can always add them in afterwards and test your website thoroughly using a multitude of different tools and make sure you’ve got a website checklist and or email me for that checklist I’ll be happy to send it through to you one which we use and then finally just remember the Google’s PageRank is based on it and Trust so the longer your domain and your website’s been live for and the better that trust and your organic search engine optimization and PageRank is going to be so if your website’s not quite ready and make sure you put a holding page up there so Google can start to build up that trust so thanks once again for watching the video I hope you found some of the tips helpful and if you’ve got any questions then please do leave some comments in the boxes below the video if you want to be informed about any future videos which I upload then please click here to subscribe and then finally if you haven’t already head on over to Amazon using this button just here to buy the book online business data thanks for watching I’m Robin Waite
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